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Gradeup Infotech Academy | ★ 4.9/5 Student Rating

Master
Digital Marketing in Ghaziabad.

Learn from Google & Meta Certified Industry Experts. Master high-ROI channels like SEO, Meta Ads (FB & IG), Google Ads (PPC), GA4 Analytics, Content Strategy & AI Marketing with 100% live campaign training.

100%
Live Campaigns
25+
Live Projects
360°
Placement Support
Average Campaign ROAS
4.8x
+38% Return on Ad Spend
Cost Per Lead (CPL)
₹142
Optimized Meta Pixel
Multi-Channel Lead Growth
Live Scaling
SEO: 1.2k
Meta Ads: 2.8k
Google PPC: 4.5k
Email Funnel: 6.2k
Retargeting: 8.4k
Total: 12.8k Leads
SEO SMM PPC Email Pixel Total
Ad Budget Allocation Simulator

Target: Delhi NCR CPC: ₹8.40
> google_ads_api.sync_campaign(budget=50000)
Campaign live - Meta Pixel Active - Target ROAS: 480%
Core Overview

What is Digital Marketing?

Digital Marketing encompasses all promotional strategies executed across digital devices, search engines, social channels, and web platforms. It connects brands directly with target consumers using data-driven insights, keyword optimization, performance advertising, and compelling content.

Search Engine Optimization (SEO)

"How do customers find you organically?" - Master technical audits, keyword research, on-page optimization, and authority link-building to rank #1 on Google.

On-Page & Off-Page Ahrefs & SEMrush

Social Media & Meta Ads

"How do you build engagement?" - Leverage Facebook Ads Manager, Instagram Reels strategies, Custom Audiences, Meta Pixel, and viral content funnels.

Meta Ads Manager Pixel & Retargeting

Google Ads & Performance Max

"How do you capture high intent buyers?" - Run profitable Search, Display, YouTube, and Performance Max ad campaigns with bidding strategy mastery.

Google Ads Performance Max

GA4 Analytics & AI Automation

"How do you measure and scale?" - Set up Google Analytics 4, Tag Manager (GTM), email marketing funnels, and use ChatGPT for copy generation.

Google Analytics 4 ChatGPT & Copy AI
🎯 The Gradeup Advantage

Why learn Digital Marketing with us?

Ghaziabad's business landscape is rapidly digitizing. We train you with real ad campaign budgets, live website audits, social media growth experiments, and 100% placement support.

💸

Live Ad Campaign Budget Lab

Work directly with real ad budgets on Google Ads and Meta Manager. Optimize live CPC, CPM, and conversion pixels in real time.

📈

25+ Real Portfolio Projects

Build an undeniable portfolio featuring local SEO case studies, e-commerce Meta ad funnels, and GA4 tracking setups.

🎓

Google & Meta Certified

Prepare and pass official certifications: Google Search Ads, Google Analytics (GA4), Meta Digital Marketing Associate & HubSpot.

💼

360° Placement & Agency Prep

Get direct interview opportunities across Delhi NCR, plus master Upwork/Fiverr freelancing and local agency client acquisition.

Syllabus Breakdown

Course Curriculum

Our modular syllabus is strictly structured to build core knowledge sequentially. You start with website architecture & SEO fundamentals, and progress to performance ads, GA4 tracking, and agency client acquisition.

Module 01 / Organic Search Mastery

SEO & Technical Search Architecture

Master keyword intent mapping, technical SEO audits, site speed optimization, schema markup, and high-DA link acquisition to drive organic traffic.

  • Keyword research & search intent clustering using Ahrefs & SEMrush
  • On-page optimization: Title tags, meta descriptions & H-tags
  • Technical SEO: XML sitemaps, robots.txt & canonical tags
  • Google Search Console setup & crawl error fixes

Tools Mastered

SEMrush Ahrefs Google Search Console
Module Project
Complete Live Technical SEO Audit & Ranking Strategy
Module 02 / Paid & Organic Social

SMM & Meta Ads Manager Mastery

Learn to construct high-converting ad creative funnels on Facebook, Instagram, LinkedIn, and YouTube, using custom pixel events and lookalike audiences.

  • Meta Ads Manager: Campaign objectives, CBO & ABO budget optimization
  • Meta Pixel setup, Conversions API (CAPI) & custom event tracking
  • Custom Audiences, Lookalike (LAL) Audiences & Retargeting
  • Instagram Reels strategies & organic social growth hooks

Platforms Mastered

Meta Business Suite Instagram Ads LinkedIn Ads
Module Project
E-Commerce Retargeting Campaign with Live Budget
Module 03 / Paid Search & Intent

Google Ads & Performance Max

Master Google Search, Display, Shopping, and Performance Max ad formats. Learn quality score optimization, negative keyword strategy, and Smart Bidding.

  • Google Search Ads: Match types, ad extensions & Quality Score
  • Performance Max (PMax) asset groups & Smart Bidding (tROAS / tCPA)
  • Google Merchant Center & E-commerce Shopping Ads
  • YouTube Video Ads & In-Stream skippable targeting

Tools Mastered

Google Ads Editor YouTube Ads Smart Bidding
Module Project
Lead Generation Search Campaign Setup
Module 04 / Copywriting & AI Tools

Content Strategy & AI Marketing Automation

Accelerate your workflow with ChatGPT prompt engineering, Midjourney, Canva graphic design, email marketing automation funnels, and high-converting sales copy.

  • Copywriting frameworks: AIDA, PAS & Storytelling angles
  • AI prompt engineering for ad scripts, blogs & emails
  • Email marketing automation with Mailchimp & Brevo
  • Visual content creation using Canva & CapCut for Reels

Tools Mastered

ChatGPT 4o Canva Pro Mailchimp
Module Project
Automated AI Lead Nurturing Email Sequence
Module 05 / Data Tracking & Conversion

Google Analytics 4 (GA4) & GTM

Learn to track user paths, build custom event tags in Google Tag Manager (GTM), configure GA4 exploration reports, and conduct A/B tests to optimize conversion rates.

  • GA4 Event tracking, user attribution models & custom dimension setup
  • Google Tag Manager (GTM) triggers, variables & datalayer setup
  • Heatmap analysis using Microsoft Clarity & Hotjar
  • Conversion Rate Optimization (CRO) & A/B testing principles

Tools Mastered

GA4 Analytics GTM Container Looker Studio
Module Project
Looker Studio E-Commerce Executive Dashboard
Module 06 / Industry Capstone & Agency

Capstone Campaign & Freelance Setup

Execute an end-to-end multi-channel marketing campaign, present portfolio case studies to real clients, and get interview-ready for top agencies and MNCs.

  • Building a verified digital portfolio website
  • Freelancing setup: Upwork, Fiverr & LinkedIn client outreach
  • Agency client pitch deck creation & monthly retainer pricing
  • Mock technical interview prep & resume optimization

Target Outcomes

Complete Portfolio Client Pitch Deck Agency Ready
Module Project
Live Client Pitch & Multi-Channel Marketing Campaign
Placement Success

Get Hired by Top Brands & Digital Agencies

Our dedicated placement cell works directly with digital marketing agencies, e-commerce giants, and corporate MNCs across Delhi NCR.

TCS Logo
Wipro Logo
Accenture Logo
Cognizant Logo
Infosys Logo
Microsoft Logo

Target Career Opportunities

Upon completing our training program, you qualify for high-demand digital career roles

Role 01

Digital Marketing Manager

Architect full-funnel digital strategies, allocate campaign budgets, and lead multi-channel growth initiatives.

Avg. Salary ₹6 - ₹14 LPA
Role 02

Performance Marketer (PPC)

Scale Google Search Ads, Performance Max, Meta Ads Manager, and optimize return on ad spend (ROAS).

Avg. Salary ₹5 - ₹12 LPA
Role 03

SEO Specialist / Lead

Conduct deep technical audits, keyword intent research, and build domain authority for organic search traffic.

Avg. Salary ₹4 - ₹9 LPA
Role 04

Social Media & Content Strategist

Produce viral short-form content (Reels/Shorts), manage brand community engagement, and write compelling sales copy.

Avg. Salary ₹4 - ₹8 LPA
Insights & Trends

Academy Blog

Keep up with the fast-evolving landscape of business intelligence, database technologies, and AI analytics workflows.

Got Questions?

Frequently Asked Questions

No coding experience is required! We teach you basic HTML/CSS tag placement for SEO and Meta Pixel installation visually. All tools like Meta Ads Manager, Google Ads, and Canva are no-code interfaces.
Yes! Our live campaign lab provides access to real Google and Meta ad accounts where you set up targeting, write ad copy, analyze real clicks, and optimize live lead acquisition.
You will earn the Gradeup Infotech Master Certification, plus preparation to clear official certifications from Google (Search Ads, GA4, Display), Meta Digital Marketing Associate, and HubSpot Inbound Marketing.
You will gain hands-on proficiency in SEMrush, Ahrefs, Google Search Console, Google Ads Editor, Meta Ads Manager, GA4, Google Tag Manager, Mailchimp, ChatGPT, Canva Pro, and WordPress CMS.
We assist you in crafting a digital campaign portfolio, conducting mock interviews with agency leaders, optimizing your LinkedIn profile, and sending your profile directly to hiring partners across Noida, Delhi, and Gurugram.

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